Name recognition and Market awareness are two key components of a successful entry into a new market. Which trade shows to attend and which media to use is important information to maximize the impact of your marketing spending. SAP’s and its partners’ marketing programs differ substantially from offerings traditionally available in Europe. Our advisors have attended many events all across the United States and Europe to help you compare, understand and make the right selection for your specific target audience.
We will enhance a solid trade show appearance plan with educational and solution specific webinars, guaranteed to win the interest of your potential customers. Newsletters and e-mail campaigns complete the marketing approach.
Over time this combination of efforts will build a solid database of prospect names who have actively displayed interest in your products and services and form the basis for your direct sales efforts.